Google, Looking to Monetize Video Site, Is Letting Content Producers Sell Advertising on Their Branded Channels

NEW YORK (AdAge.com) -- Google has struggled to find the best way to monetize YouTube. The latest idea: Let content creators sell ads.

Professional content producers -- those who come equipped with their own ad-sales teams -- are now able to sell advertising on their YouTube channels. That includes the click-to-expand overlays that run across the bottoms of YouTube videos and display units on the page that hosts the video player. The revenue is split between the content creator and YouTube, just as it would be if YouTube sold the ads.

Full story: adage.com 

Labels: ads, Adsense, advertisements, advertisers, advertising, video, youtube

Interesting article about Adwords (with pics):

Text ads can be smart, funny, and sometimes unintentionally hilarious when they show up in the wrong context.

The idea here is CREATIVITY like in any other ad format that differentiate you from others in the otherwise cluttered environment.

Somebody asked what you can do with words other than writing a small copy in Google adword program and making it most relevant to the keyword punched in.

Result of this thought: All the ads look just the same.


Read more: likeiknowit.wordpress.com 

Labels: ads, Adsense, advertisements, advertising, ADWords

Announcing the Latest Google Compliance Requirement. Webmasters hosting Google AdSense on their sites are now being forced meet Google's new privacy policy requirements or face the consequences once again as Google continues to grind out yet another of their stress inducing compliance tactics.


(PRWEB) May 22, 2008 -- To solve the problem, generate a free Google compliant Privacy Policy right now, easily tailored to work on any website. (Takes less than 15 minutes)

Announcing the Latest Google Compliance Requirement

Many webmasters hosting Google AdSense on their sites are forced to comply or face consequences once again as Google continues to grind out yet another of their stress inducing compliance tactics.

Warning: Do as Google Says, or Face De-activation of AdSense Revenue.

The most recent crackdown from Google is the requirement for a privacy policy on every site hosting Google AdSense.

Google has gained a reputation for forcing webmasters to scramble every time they implement another one of their "Quality Compliance Rules". This latest rule is aimed at AdSense publishers not hosting a proper Privacy Policy.

This particular rule isn't quite as stressful as some previous Google Slaps have been, but it still has the power to get an AdSense account shut off by not meeting Google's requirements.

An Easy 15 Minute Solution

There are a number of solutions to writing a Privacy Policy which range from free (for example: bonus from a software vendor like Trust Guard) to hundreds of dollars if an attorney is involved. In this case, requirements are easily met for most sites.

Full story: prweb.com 

Labels: Adsense, policy, privacy, Publishers

The Google content network now accepts display ads served from qualified third-party vendors. Third-party ad serving has been a longstanding request from top brand AdWords advertisers who use third parties to create and manage their online campaigns. Initially, we will be only accepting third-party ads in English, but we hope to expand to other languages soon.

Making the Google content network more accessible to large brand advertisers also benefits AdSense publishers and end users. Third-party ad serving will introduce a greater variety of advertising into the Google content network, increase the inventory of quality display ads competing to show on AdSense publisher sites, and offer more engaging ads for end users. In the long run, we believe the increased inventory and ad competition will result in increased revenue for many AdSense publishers.

Read more: adsense.blogspot.com 

Labels: ads, Adsense, advertisements, advertisers, advertising, Publishers

Desperate for an alternative to a Microsoft takeover, Yahoo explores a partnership with archrival Google.

For more than two months, Yahoo’s official line about Microsoft’s unsolicited bid is that it is exploring “strategic alternatives.” The pundits (and some shareholders) would argue that no viable alternative exists to the offer from Microsoft.

But today, Yahoo made a move. The Web pioneer announced that it was conducting a trial of Google’s AdSense for Search product to place ads alongside Yahoo’s search results.

Outsourcing search advertising to Google (NASDAQ: GOOG) has been a long-simmering rumor as one of Yahoo’s few options to remain independent in light of the acquisition bid, which represented a 62 percent premium over Yahoo’s value at the time.

Full story: internetnews.com 

Labels: ads, Adsense, Yahoo

After months of testing, we've just updated our text ad format to include 'next' and 'previous' arrow buttons for cost-per-click (CPC) ads. When a user clicks on the 'next' button, an entirely new group of ads will appear in the ad unit, giving your users greater control over the ads they see and click.

While the ads the user initially sees may be relevant to a publisher's content, they may not be precisely what the user is seeking -- for example, a user may see ads about cheddar and brie cheese but would prefer more information about Swiss cheese. With the 'next' and 'previous' buttons, users can view more cheese ads until a Swiss cheese ad appears.

Read more: adsense.blogspot.com 

Labels: ads, Adsense, arrow, buttons

Google has announced a number of changes to its key Adwords product that will provide a more rounded product offering to Adwords’ advertisers.

Google has tweaked its site targeting feature to give advertisers the ability to run their campaigns not only on the front page of sites, but also on specific pages on each site. The feature now has a new (and appropriate) name: placement targeting.

Read more: techcrunch.com 

Labels: Adsense, advertisements, advertisers, advertising, ADWords

Google distributing YouTube video clips through the AdSense network is kind of analogous to what Google was doing with YouTube on the YouTube site, said Greg Sterling, principal analyst at Sterling Market Intelligence. "People have been speculating over how Google would make money with YouTube. This is one way."

Google is extending its YouTube brand, with plans to show videos on sites all over the Web. AdSense publishers now can display relevant, targeted video content within a customized, embedded player that is supported by advertising.

Google announced the new content-distribution channel on Tuesday, reckoning that as media becomes more and more fragmented, content providers and advertisers will look for new ways to distribute their messages to the right audiences.

Google said it is working with selected YouTube content partners, including TV Guide Broadband, Expert Village, Mondo Media, lonelygirl15, Extreme Elements, and Ford Models to supply the video content. No homegrown videos are included, and the clips will play only after users click on them.

Full article: newsfactor.com 

Labels: ads, Adsense, clips, video, youtube

Google today launched Gadget Ads, a new interactive rich media ad format which will allow advertisers to measure users' responses to the ads, as well as updating ad content in real time.

The new ads designed for use across Google's network of sites, and aims to offer a way for internet users to interact with ad content in a way that is not possible with standard web ads.

The measurability of the Gadget ads will appeal to advertisers, and goes beyond merely measuring how many people clicked on an ad.

Instead, advertisers will be able to see how many users interacted with the ads in a number of ways. For instance, in the case of video ads, advertisers can see how much of a video has been watched, whether menu controls were used, and so on.

Full article: e-consultancy.com 

Labels: ads, Adsense, advertisements, advertising, widget

Publishers of Web sites designed for viewing on mobile phones now have the option to make some money through Google (GOOG)'s AdSense program.

Google on Tuesday announced the availability of AdSense for Mobile, its service for placing contextual ads with mobile Web content.

"We've just launched AdSense for Mobile, which can help you expand your online content to new platforms," said Alex Kenin, AdSense product marketing manager, in a blog post. "If you have a Web site optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers."

Full article: informationweek.com 

Labels: ads, Adsense, advertisements, mobile, phone

SAN FRANCISCO, Sept. 17 — In another step to extend its dominance of online advertising, Google said Monday that it would begin selling ads on Web pages that are viewed on cellphones.

The company said that its new product, AdSense for Mobile, would establish a cellphone advertising network in which Google would match ads with the content of mobile Web pages, much as it does online.

Other Internet giants, including Yahoo and AOLTime Warner, as well as some start-ups, have also created advertising networks tailored for mobile phones.

Full article: nytimes.com 

Labels: ads, Adsense, advertisements, mobile, phone

8/28/2007 10:02:38 AM Tuesday morning, Internet search solutions provider Google Inc. (GOOG) revealed a multi-year advertising deal with Time Warner Inc.'s (TWX) news website CNN.com, which would enlist Google's AdSense advertising program to deliver site targeted advertising to CNN.com. The company noted that the collaboration places contextually relevant advertisements alongside CNN.com content, enabling advertisers to target CNN.com specifically and connect with high quality content and traffic. Under the terms of the deal, Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com.

Full article: rttnews.com 

Labels: Adsense, advertisements, advertisers, advertising, CNN

Google India has started the display of advertisements in Hindi under its contextual Adsense service. Under this contextual service, website publishers earn a portion of the advertising revenue for placing Google sponsored links on their web sites.

Read more: techshout.com 

Labels: Adsense, advertising, contextual, local

Subscribers to the AdWords program can now buy newspaper advertising via Google Print Ads.

Google Inc. has expanded its Print Ads so that anyone subscribing to its AdWords program can purchase print advertising from a growing network of newspapers.

Google Print Ads, which began with 50 newspapers in November 2006, now has more than 225 newspapers with print advertising available for agencies and advertisers. Now, any U.S.-based advertiser with a Google AdWords account can purchase print advertising for any of these entities, which include newspapers from publishers such as W.W. Scripps, Freedom Communications, Hearst Newspapers, GateHouse Media, Gannett, MediaNews Group, The New York Times, The Seattle Times Company and the Washington Post, among others.

Full article: pcworld.com 

Labels: ads, Adsense, ADWords, newspaper, print

Developers can earn money by accepting AdSense advertisements for mobile devices.

Google Inc. has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test.

The offer extends to the mobile environment Google's AdSense program which lets Web site developers earn revenue by placing advertisements on their sites. Google runs the backend network that places ads on the sites relevant to site content. Site owners earn revenue when visitors click on the ads.

Full article: pcworld.com 

Labels: Adsense, developers, devices, mobile, testers

Most Google Adsense publishers match the ad border color with the site background to remove the ad unit border and increase clicks to generate more money. The square edged border failed to blend with many web designs, and now I see an option to create rounded corner borders.

Login to your Google Adsense panel and find a new option of Corner Styles to optionally choose from one of 3 pre-designed corner styles.

Read more: quickonlinetips.com 

Labels: ads, Adsense, corners, rounded

NEW YORK (AP) - CDC Corp., a maker of software and operator of the China.com site, said Tuesday it expanded its partnerships with Google Inc. and China Mobile Ltd.

Under the agreement with Google, the search engine launched video ads, called Video Adsense, in the English language portion of the site. Google will also place ads on the China.com portal to promote its search engine.

Read more: hemscott.com 

Labels: Adsense, China, mobile, Software, video

Google has begun testing with in-stream video ads from a small group of U.S. advertisers and publishers using AdSense.

Ad creative will be less than 30 seconds and made skippale by the users. Publishers will be able to choose which videos to monetize as well as their ad’s location within the video, and track their results using AdSense. Participating sites within the network will test using each publisher’s Flash player as opposed to Google video-hosted forums. In the tradition of AdSense deals, the ad revenue will be split between Google and the website publisher.

Full article: adotas.com 

Labels: ads, Adsense, Publishers, video

According to TechCrunch, Google has just acquired Feedburner, a web feed management company for $100 million. This was previously a rumor but now has been confirmed by Michael Arrington, who says that the deal mostly involves upfront cash payment by Google.

Interesting news for publishers currently running Feedburner’s advertising program because it’s likely that Google might integrate its Adsense contextual ad network with Feedburner.

Read more: doshdosh.com 

Labels: Adsense, advertisements, Feedburner, rss