Google distributing YouTube video clips through the AdSense network is kind of analogous to what Google was doing with YouTube on the YouTube site, said Greg Sterling, principal analyst at Sterling Market Intelligence. "People have been speculating over how Google would make money with YouTube. This is one way."
Google is extending its YouTube brand, with plans to show videos on sites all over the Web. AdSense publishers now can display relevant, targeted video content within a customized, embedded player that is supported by advertising.
Google announced the new content-distribution channel on Tuesday, reckoning that as media becomes more and more fragmented, content providers and advertisers will look for new ways to distribute their messages to the right audiences.
Google said it is working with selected YouTube content partners, including TV Guide Broadband, Expert Village, Mondo Media, lonelygirl15, Extreme Elements, and Ford Models to supply the video content. No homegrown videos are included, and the clips will play only after users click on them.
Full article: newsfactor.com
