Google today launched Gadget Ads, a new interactive rich media ad format which will allow advertisers to measure users' responses to the ads, as well as updating ad content in real time.

The new ads designed for use across Google's network of sites, and aims to offer a way for internet users to interact with ad content in a way that is not possible with standard web ads.

The measurability of the Gadget ads will appeal to advertisers, and goes beyond merely measuring how many people clicked on an ad.

Instead, advertisers will be able to see how many users interacted with the ads in a number of ways. For instance, in the case of video ads, advertisers can see how much of a video has been watched, whether menu controls were used, and so on.

Full article: e-consultancy.com 

Labels: ads, Adsense, advertisements, advertising, widget