Google, Looking to Monetize Video Site, Is Letting Content Producers Sell Advertising on Their Branded Channels

NEW YORK (AdAge.com) -- Google has struggled to find the best way to monetize YouTube. The latest idea: Let content creators sell ads.

Professional content producers -- those who come equipped with their own ad-sales teams -- are now able to sell advertising on their YouTube channels. That includes the click-to-expand overlays that run across the bottoms of YouTube videos and display units on the page that hosts the video player. The revenue is split between the content creator and YouTube, just as it would be if YouTube sold the ads.

Full story: adage.com 

Labels: ads, Adsense, advertisements, advertisers, advertising, video, youtube