The World Association of Newspapers (WAN) is not happy with the fact that Google will start serving ads to Yahoo, and they’ve asked the US Department of Justice, the European Commission and the Competition Bureau of Canada to block the deal. This is pretty much along the lines with what Microsoft’s been saying about this deal, and they’re likely to support WAN on this one, so Google and Yahoo now have some very strong opposition working against them.

WAN’s president Gavin O’Reilly is surprisingly factual in his comments about the complaint: “The proposed advertising deal between Google and Yahoo would seriously weaken that competition, resulting in less revenues and higher prices for our members. WAN is also concerned that this deal would give Google unwarranted market power over important segments of online advertising. Advertisers will increasingly migrate to Google since they will see diminishing price advantages to advertising through Yahoo.

Read more: mashable.com 

Labels: ads, advertisements, advertisers, advertising, Yahoo

Google, Looking to Monetize Video Site, Is Letting Content Producers Sell Advertising on Their Branded Channels

NEW YORK (AdAge.com) -- Google has struggled to find the best way to monetize YouTube. The latest idea: Let content creators sell ads.

Professional content producers -- those who come equipped with their own ad-sales teams -- are now able to sell advertising on their YouTube channels. That includes the click-to-expand overlays that run across the bottoms of YouTube videos and display units on the page that hosts the video player. The revenue is split between the content creator and YouTube, just as it would be if YouTube sold the ads.

Full story: adage.com 

Labels: ads, Adsense, advertisements, advertisers, advertising, video, youtube

The Google content network now accepts display ads served from qualified third-party vendors. Third-party ad serving has been a longstanding request from top brand AdWords advertisers who use third parties to create and manage their online campaigns. Initially, we will be only accepting third-party ads in English, but we hope to expand to other languages soon.

Making the Google content network more accessible to large brand advertisers also benefits AdSense publishers and end users. Third-party ad serving will introduce a greater variety of advertising into the Google content network, increase the inventory of quality display ads competing to show on AdSense publisher sites, and offer more engaging ads for end users. In the long run, we believe the increased inventory and ad competition will result in increased revenue for many AdSense publishers.

Read more: adsense.blogspot.com 

Labels: ads, Adsense, advertisements, advertisers, advertising, Publishers

Google has announced a number of changes to its key Adwords product that will provide a more rounded product offering to Adwords’ advertisers.

Google has tweaked its site targeting feature to give advertisers the ability to run their campaigns not only on the front page of sites, but also on specific pages on each site. The feature now has a new (and appropriate) name: placement targeting.

Read more: techcrunch.com 

Labels: Adsense, advertisements, advertisers, advertising, ADWords

Yahoo has moved to further strengthen its service to advertisers by buying web marketing business BlueLithium for $300m (£149.4m).

Set up in 2004, BlueLithium provides technology enabling websites to better match adverts with users' interests.

The purchase is the latest in a series of deals by Yahoo as it seeks to regain ground on market leader Google in the web search sector.

Full article: BBC News 

Labels: advertisements, advertisers, advertising, BlueLithium, Yahoo

8/28/2007 10:02:38 AM Tuesday morning, Internet search solutions provider Google Inc. (GOOG) revealed a multi-year advertising deal with Time Warner Inc.'s (TWX) news website CNN.com, which would enlist Google's AdSense advertising program to deliver site targeted advertising to CNN.com. The company noted that the collaboration places contextually relevant advertisements alongside CNN.com content, enabling advertisers to target CNN.com specifically and connect with high quality content and traffic. Under the terms of the deal, Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com.

Full article: rttnews.com 

Labels: Adsense, advertisements, advertisers, advertising, CNN

A U.S. House subcommittee plans an additional inquiry into the proposed $3.1 billion merger between Google and DoubleClick. The deal is already under review at the Federal Trade Commission (FTC).

In a letter this week to FTC Chairman Deborah Platt Majoras, Rep. Bobby Rush (D-Ill.) said there is "widespread concern" about the deal.

"Concerns have focused not only on the implications for competition -- in online advertising and other possibly affected markets -- but also on the potentially enormous impact on consumer privacy," Rush wrote.

Full article: internetnews.com 

Labels: advertisements, advertisers, advertising, DoubleClick

But AdWords ain't all that, tat house snipes

After their bust up over a spolier party earlier this month, eBay and Google are back in bed together, albeit with less cash changing hands.

eBay got huffy when the search strumpet, which is going after PayPal's online payments dominance with its cheaper Checkout system, tried to pimp itself at a party on the fringes of a partner event in Boston. eBay summarily withdrew its advertising, which had made it Google's best punter.

In a rare public defeat, Google flinched, and canned the party.

Read more: theregister.co.uk 

Labels: advertisements, advertisers, ADWords, eBay

Advertisers get peek under the hood

Google is offering advertisers more information on where their adverts are appearing and how they are performing.

The Placement Performance report shows where the adverts have appeared, what the different click-through rates are, and how much they are costing.

Read more: theregister.co.uk 

Labels: advertisers, ADWords

MARK COLVIN: Google has filed a patent in Europe and the US for a program that could compile psychological profiles of people who play online games.

The Internet giant believes a player's online behaviour may give clues to their personalities and preferences, which advertisers could use to market their products.

But electronic privacy advocates say they fear that the plan is too intrusive, and players are worried it might litter their favourite games with unwanted ads.

Timothy McDonald reports.

Full article: abc.net.au 

Labels: advertisers, Europe, patent, us