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Yahoo takes on Google on adverts

Yahoo has moved to further strengthen its service to advertisers by buying web marketing business BlueLithium for $300m (£149.4m).

Set up in 2004, BlueLithium provides technology enabling websites to better match adverts with users' interests.

The purchase is the latest in a series of deals by Yahoo as it seeks to regain ground on market leader Google in the web search sector.

Full article: BBC News

Labels: advertisements, advertisers, advertising, BlueLithium, Yahoo

Yahoo takes on Google on adverts - Wednesday, September 05, 2007 -