Google today announced that it has added a new option for AdWords advertisers to specifically target iPhones, T-Mobile's G1, and other mobile devices that have 'real' Internet browsers. Unlike the standard mobile AdWord ads that were targeted to appear on mobile web sites, this new feature will allow advertisers to target any mobile device with a full HTML browser. Google also points out that it is seeing 'a lot' of searches from iPhone and G1 users and the iPhone drove more traffic to Google.com during last year's holiday season than any other mobile platform.

Read more: readwriteweb.com 

Labels: ads, ADWords, iPhone, mobile

Google and Salesforce can’t seem to get enough of each other: over a series of announcements the companies have aligned their product strategies more and more closely over time. Now the companies are planning something new together, to be announced by Salesforce CEO Marc Benioff and Google VP Engineering Vic Gundotra at Salesforce’s upcoming Tour de Force developer event on June 23 in Santa Clara.

A year ago Salesforce integrated adwords tracking into their platform. Then two months ago we heard rumors that the companies were planning on deeper product integration - it turned out to be the complete integration of Google Apps (Docs, Calendar, Gmail, and Gtalk) and Salesforce’s online enterprise apps.

Full article: techcrunch.com 

Labels: ads, ADWords, Salesforce

Interesting article about Adwords (with pics):

Text ads can be smart, funny, and sometimes unintentionally hilarious when they show up in the wrong context.

The idea here is CREATIVITY like in any other ad format that differentiate you from others in the otherwise cluttered environment.

Somebody asked what you can do with words other than writing a small copy in Google adword program and making it most relevant to the keyword punched in.

Result of this thought: All the ads look just the same.


Read more: likeiknowit.wordpress.com 

Labels: ads, Adsense, advertisements, advertising, ADWords

BitDefender, a Romanian-based online security company, has discovered a new form of Trojan malware that literally hijacks Google’s AdWords, or text-based advertisements, and replaces them with ads from other third-party sites, causing the company to lose money due to it via its click-through advertising.

The malicious software, Trojan.Qhost.WU, does this by changing details in the infected computer’s files causing it to point to a new web address rather than display Google’s AdWords.

“This is a serious situation that damages users and webmasters alike,” said Attila-Mihaly Balazs, a BitDefender virus analyst.

Full story: siliconrepublic.com 

Labels: ADWords, hackers, malicious, malware

Google has announced a number of changes to its key Adwords product that will provide a more rounded product offering to Adwords’ advertisers.

Google has tweaked its site targeting feature to give advertisers the ability to run their campaigns not only on the front page of sites, but also on specific pages on each site. The feature now has a new (and appropriate) name: placement targeting.

Read more: techcrunch.com 

Labels: Adsense, advertisements, advertisers, advertising, ADWords

Google is to make no changes to the trademark rules for its AdWords bidding procedure, it has emerged.

A four-year legal battle was this week settled out of court by American Blind & Wallpaper Factory, reports Reuters.

The firm had previously charged Google with trademark abuse by allowing rival companies to bid on paid search terms relating to its name.

Read more: spannerworks.com 

Labels: ADWords, companies, search, trademark

Upset that advertisements for its competitors are appearing in searches for their trademarks, American Airlines parent AMR has sued Google seeking unspecified damages.

AMR says that ads for competitors' services appear when searching for its trademarked names, such as its “Aadvantage” frequent flyer program. The company says the ads appear alongside ads placed by the company itself in the ‘Sponsored Links’ section.

Full article: betanews.com 

Labels: ADWords, American Airlines, lawsuit

Subscribers to the AdWords program can now buy newspaper advertising via Google Print Ads.

Google Inc. has expanded its Print Ads so that anyone subscribing to its AdWords program can purchase print advertising from a growing network of newspapers.

Google Print Ads, which began with 50 newspapers in November 2006, now has more than 225 newspapers with print advertising available for agencies and advertisers. Now, any U.S.-based advertiser with a Google AdWords account can purchase print advertising for any of these entities, which include newspapers from publishers such as W.W. Scripps, Freedom Communications, Hearst Newspapers, GateHouse Media, Gannett, MediaNews Group, The New York Times, The Seattle Times Company and the Washington Post, among others.

Full article: pcworld.com 

Labels: ads, Adsense, ADWords, newspaper, print

But AdWords ain't all that, tat house snipes

After their bust up over a spolier party earlier this month, eBay and Google are back in bed together, albeit with less cash changing hands.

eBay got huffy when the search strumpet, which is going after PayPal's online payments dominance with its cheaper Checkout system, tried to pimp itself at a party on the fringes of a partner event in Boston. eBay summarily withdrew its advertising, which had made it Google's best punter.

In a rare public defeat, Google flinched, and canned the party.

Read more: theregister.co.uk 

Labels: advertisements, advertisers, ADWords, eBay

Advertisers get peek under the hood

Google is offering advertisers more information on where their adverts are appearing and how they are performing.

The Placement Performance report shows where the adverts have appeared, what the different click-through rates are, and how much they are costing.

Read more: theregister.co.uk 

Labels: advertisers, ADWords

Google and Salesforce.com are expected to today launch a combined website that is designed to allow the online customer relationship management software maker to act as a reseller for Google's AdWords.

For Salesforce.com, the alliance expands its efforts to tie its hosted CRM software with Google AdWords, following its acquisition of privately held Kieden last year. Salesforce.com will expand beyond allowing its customers to launch Google AdWords from a Salesforce.com application to one in which it will act as a reseller of the Google AdWords platform.

The two companies jointly developed Salesforce Group Edition featuring Google AdWords and plan to jointly market the offering, said Kendall Collins, senior vice president of marketing for Salesforce.com.

Full article: silicon.com 

Labels: ADWords, crm, Salesforce

As the FCC considers which rules will govern one of the last great spectrum auctions in February 2009, some of the most interesting proposals are coming from startups and companies outside the wireless business. The latest suggestion comes from Google, which thinks the FCC should adopt an auction process much like the one it uses to sell advertising via its AdWords. That way winning bidders who end up not using as much spectrum as they pay for could reaction it to other companies. That would certainly make for a more efficient use of the spectrum.

Full story: blogs.business2.com 

Labels: ADWords, auctions, companies, FCC, wireless

A new agreement will see Fairfax sites carry Google ADWords advertisements and make use of Google Maps, and Fairfax video content will be available through Google.

Fairfax Digital will run Google ADWords advertisements across it sites, including the Sydney Morning Herald and The Age web sites. Revenue generated from these advertisements will be shared between the parties.

Read more: ITwire Australia 

Labels: advertisements, ADWords, Maps, video

A lawsuit from four years ago has finally been scheduled for trial, and observers are saying it could threaten Google’s revenues like no other legal challenge has so far.

The trademark infringement case stems from a wallpaper reseller’s complaint that Google’s AdWords system lets competitors pay to use other companies’ trademarks to get their ads in front of Internet users.

Read more: itbusinessedge.com 

Labels: ADWords, Judge, lawsuit, trademark, Trial