Google and Salesforce.com are expected to today launch a combined website that is designed to allow the online customer relationship management software maker to act as a reseller for Google's AdWords.

For Salesforce.com, the alliance expands its efforts to tie its hosted CRM software with Google AdWords, following its acquisition of privately held Kieden last year. Salesforce.com will expand beyond allowing its customers to launch Google AdWords from a Salesforce.com application to one in which it will act as a reseller of the Google AdWords platform.

The two companies jointly developed Salesforce Group Edition featuring Google AdWords and plan to jointly market the offering, said Kendall Collins, senior vice president of marketing for Salesforce.com.

Full article: silicon.com 

Labels: ADWords, crm, Salesforce