Google and Salesforce.com are expected to today launch a combined website that is designed to allow the online customer relationship management software maker to act as a reseller for Google's AdWords.

For Salesforce.com, the alliance expands its efforts to tie its hosted CRM software with Google AdWords, following its acquisition of privately held Kieden last year. Salesforce.com will expand beyond allowing its customers to launch Google AdWords from a Salesforce.com application to one in which it will act as a reseller of the Google AdWords platform.

The two companies jointly developed Salesforce Group Edition featuring Google AdWords and plan to jointly market the offering, said Kendall Collins, senior vice president of marketing for Salesforce.com.

Full article: silicon.com 

Labels: ADWords, crm, Salesforce

A deal between Salesforce.com and Google makes sense from a PR perspective, with Microsoft planning to release its CRM tool as a hosted application, called Microsoft Dynamics CRM Live, at the end of the second quarter. Both Salesforce.com and Google would love to steal some thunder from Microsoft, one analyst said.

For all the mergers and acquisitions the business world has seen in the past month, Google and Salesforce.com are reminding Wall Street that strategic alliances are still in style.

According to a Monday article in the Wall Street Journal, the two Internet companies are in talks about a partnership that would target Microsoft . The paper cited unnamed sources that claim the companies are working out details of a possible alliance that might be revealed within weeks.

Full article: sci-tech-today.com 

Labels: crm, microsoft, Salesforce, tool