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To stay on top, Google has to improve search results

Internet giant's engineers hunt for ways to help users find what they want

MOUNTAIN VIEW, Calif. -- These days, Google seems to be doing everything, everywhere. It takes pictures of your house from outer space, copies rare Sanskrit books in India, charms its way onto Madison Avenue, picks fights with Hollywood and tries to undercut Microsoft's software dominance.

But at its core, Google remains a search engine. And its search pages, blue hyperlinks set against a white background, have made it the most visited, most profitable and arguably the most powerful company on the Internet.

Full article: seattlepi.com Posted by Picasa

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To stay on top, Google has to improve search results - Monday, June 04, 2007 -

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