As the FCC considers which rules will govern one of the last great spectrum auctions in February 2009, some of the most interesting proposals are coming from startups and companies outside the wireless business. The latest suggestion comes from Google, which thinks the FCC should adopt an auction process much like the one it uses to sell advertising via its AdWords. That way winning bidders who end up not using as much spectrum as they pay for could reaction it to other companies. That would certainly make for a more efficient use of the spectrum.
Full story: blogs.business2.com
