The World Association of Newspapers (WAN) is not happy with the fact that Google will start serving ads to Yahoo, and they’ve asked the US Department of Justice, the European Commission and the Competition Bureau of Canada to block the deal. This is pretty much along the lines with what Microsoft’s been saying about this deal, and they’re likely to support WAN on this one, so Google and Yahoo now have some very strong opposition working against them.

WAN’s president Gavin O’Reilly is surprisingly factual in his comments about the complaint: “The proposed advertising deal between Google and Yahoo would seriously weaken that competition, resulting in less revenues and higher prices for our members. WAN is also concerned that this deal would give Google unwarranted market power over important segments of online advertising. Advertisers will increasingly migrate to Google since they will see diminishing price advantages to advertising through Yahoo.

Read more: mashable.com 

Labels: ads, advertisements, advertisers, advertising, Yahoo