MARK COLVIN: Google has filed a patent in Europe and the US for a program that could compile psychological profiles of people who play online games.
The Internet giant believes a player's online behaviour may give clues to their personalities and preferences, which advertisers could use to market their products.
But electronic privacy advocates say they fear that the plan is too intrusive, and players are worried it might litter their favourite games with unwanted ads.
Timothy McDonald reports.
Full article: abc.net.au
Labels: advertisers, Europe, patent, us
