Google is getting into the entertainment delivery business this fall with 'Family Guy' creator Seth MacFarlane in a deal to distribute via Google AdSense, Web-only episodes of series "Seth MacFarlane's Cavalcade of Cartoon Comedy."

The series will only be available on the Internet and will be promoted by Google. However, unlike Google's traditional AdSense text and banner ads, the show Cavalcade will be promoted through relatively unknown Google service called Google Content Network. Using AdSense video clips Cavalcade promos will be embedded on thousands of Web sites frequented by Family Guy fans (read males under 30), according to a report by the New York Times.

Read more: pcworld.com 

Labels: cartoon, Family Guy, rss, Web

According to TechCrunch, Google has just acquired Feedburner, a web feed management company for $100 million. This was previously a rumor but now has been confirmed by Michael Arrington, who says that the deal mostly involves upfront cash payment by Google.

Interesting news for publishers currently running Feedburner’s advertising program because it’s likely that Google might integrate its Adsense contextual ad network with Feedburner.

Read more: doshdosh.com 

Labels: Adsense, advertisements, Feedburner, rss

I have just heard from a VERY trusted source that Google is buying Feedburner in order to get into the rapidly evolving RSS Ad market. The delay in announcing the deal, I am told is solely due to the delay in closing out the DoubleClick deal.

If true this deal makes a lot of sense for both parties. Today many of us predominately read blogs via our RSS readers and thus never actually visit the original blog source and/or see the sites supporting adverts.

Full story: vecosys.com 

Labels: ads, DoubleClick, Feedburner, market, rss