Google has begun testing with in-stream video ads from a small group of U.S. advertisers and publishers using AdSense.
Ad creative will be less than 30 seconds and made skippale by the users. Publishers will be able to choose which videos to monetize as well as their ad’s location within the video, and track their results using AdSense. Participating sites within the network will test using each publisher’s Flash player as opposed to Google video-hosted forums. In the tradition of AdSense deals, the ad revenue will be split between Google and the website publisher.
Full article: adotas.com
Labels: ads, Adsense, Publishers, video
