Mobile traffic up 35% over summer months
Google's vice president of search products, Marissa Mayer, has revealed a jump in mobile access to Google's services during May and June; a time when traffic usually drops off as users go on holiday.
Google Maps has done particularly well, with the iPhone launch increasing traffic by almost 50% at the end of June. Google Maps has a huge hey-look-at-this factor, which quickly drops off once all the user's friends have been impressed (or politely pretended to be), so it remains to be seen how much of that traffic is sustainable.
Read more: theregister.co.uk
