ComScore Inc., seeking to give its customers more detailed information on the habits of Web users, changed its method of measuring Internet searches to include queries sent to search engines by other websites.
Under the new system, Google Inc.'s share of queries rose to 55.2% from 46.2% a year earlier. Yahoo Inc.'s share fell to 23.5% from 29.8% a year ago, the biggest decline among the top five search engines, Reston, Va.-based ComScore said Monday.
Internet search engines make money by displaying ads that are related to the user's query, with companies paying a fee when users click on the links. ComScore also said it would start measuring search queries at sites owned by companies such as Amazon.com Inc. and EBay Inc. and would track the Web-search market in as many as 15 countries by the end of the year.
Full article: latimes.com
