Applications software vendor Etelos showed it has a little bit of Google in it with the beta availability of CRM for Google.

The software, which takes the look of the search giant's standard search interface homepage, is available in a hosted or on-premises server version. Etelos founder and CEO Danny Kolke said his company built on one of its existing CRM applications and took advantage of Google's open APIs to create something new.

"We've always been the little guy integrating with other apps. Enterprises choose us because our applications are commonly open source and developers can tweak them," Kolke told internetnews.com. "With CRM for Google, we're letting users start from a place that's very familiar to most of them."

Full story: internetnews.com