Google has persuaded more big-name multimedia content providers to test its video syndication program, which was rolled out in beta in 2006, The program lets participants spread their video clips to non-Google sites while also monetizing them via online advertising.

Google (Nasdaq: GOOG) on Monday confirmed that it has signed on several new, big-name partners in its program to distribute video content along with advertising over its AdSense online network.

Included among the new partners are the National Basketball Association (NBA); CondeNet's Epicurious.com and Style.com; The Wall Street Journal Online; and LX.tv.

Full article: E-Commerce Times