Its success was "wake-up call"...

Microsoft chief software architect Ray Ozzie doesn't necessarily think Google has all the answers but he does credit the company with opening Microsoft's eyes.

Speaking to analysts at a Goldman Sachs investor conference in Las Vegas, Ozzie said: "Google's success very clearly caused an inflection point within our industry and within Microsoft in terms of understanding advertising as an economic engine. It was a wake-up call within Microsoft."

Full story: silicon.com