Google is offering Google Video users the ability to watch an ad instead of paying for some premium content, the company said Thursday.

Google is running a pilot program to test ad-supported videos for premium content on Google Video."

"By placing these user-initiated ads at the end of the videos...we are able to offer select premium content free of charge to all users," Google said. "This is currently a limited test only, with a small number of advertisers and publishers (video content providers) participating. User-generated video content will continue to be free of charge and ad-free."

Though the ad is shown only after the video is played, an ad banner is displayed above the video during the time the video is streaming.

Read more: CNET News.com