Eric Schmidt, Google CEO, believes that when he is listening to the radio in his car, radio ads should personally address him about his needs. For example, while driving past a clothing store, a radio ad should remind Eric that he needs a pair of pants and instruct him to turn left at the upcoming clothing store.

Schmidt shared his vision for GPS location-based delivery of highly targeted and personalized advertising via in-car radios at a luncheon with a group of publishing executives in New York City yesterday. While Schmidt predicted a realization of his vision within the next one to two years, he did not share his vision for how the Google owned dMarc Broadcasting, a "digital solutions provider for the radio broadcast industry," would enable such digital ad delivery via car radios. Google acquired dMarc in January to bring "radio advertising to Google AdWords advertisers."

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