Search giant trialling cost-per-action scheme

Google is launching a new advertising system that generates cash when browsers buy an item rather than just clicking on an advertisement.

The system is an extension to its current pay-per-click Adsense programme, which allows website publishers to display adverts from Google and receive revenue when visitors click on the ads.

The new offering is based on a 'cost-per-action' model. Website owners will only receive money when visitors complete a specific action determined by the advertiser, such as purchasing an item or signing up for a service.

More: vnunet.com