Hearing the call of duty to fix the online ad business, Schmidt comments on publisher fears and a broad array of issues

We're not your enemy, we're your friend -- that's the message Google's Chief Executive Eric Schmidt said media companies should take home about Google. In an in-depth interview with Ken Auletta, The New Yorker's media reporter, Schmidt portrayed that by "fixing" the advertising system and bringing offline advertising online, Google is bringing advertising into the twenty first century and is doing what it takes to save advertising.

Schmidt reaffirmed his claim that Google wasn't out to just make money, but was trying to promote a greater good. He states that concerning publisher's problems with advertising, "It's a huge moral imperative to help here."

Full article: dailytech.com 

Labels: Eric Schmidt, Internet, Media