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Google Gives Drivers A Hand At The Gas Pumps

Gas pumps with Internet service, color screens, and touch pads use Google Maps to guide drivers to nearby landmarks.

Gasoline pump maker Gilbarco Veeder-Root on Wednesday unveiled a new service that lets drivers use Google (NSDQ: GOOG) Maps at the pump to get directions to destinations chosen by gas station owners.

The service, unveiled at the National Association of Convenience Stores conference in Atlanta, is part of Gilbarco's Applause media system, which has been incorporated in its Encore pumps with color screens and Internet connections. Applause is an extension of Gilbarco's SMART Merchandising system that retailers can use to display promotions and advertisements, and offer coupons through the pump's receipt printer.

Read more: informationweek.com Posted by Picasa

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Google Gives Drivers A Hand At The Gas Pumps - Thursday, November 08, 2007 -

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