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Google shows vulnerability in ad market


SAN FRANCISCO: Vivek Shah at Time magazine spent six months assessing whether Google, Yahoo or Microsoft could most effectively attract advertisers to the publisher's Web sites. His decision: none of them.

In June, Shah awarded a three-year, $100 million contract to Quigo Technologies, a venture capital-backed New York company that will handle ad space on more than 15 sites, including CNNMoney.com and People.com.

After beating down rivals, Google's dominant position in the $40.6 billion online advertising market is showing cracks. Google has mined keyword auctions, where the highest-bidding advertiser may end up on a heavily trafficked news site like that of The New York Times and the lowest bidder might end up on an obscure blog - neither knowing in advance where their ads would land.

Full article: iht.com Posted by Picasa

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Google shows vulnerability in ad market - Monday, October 15, 2007 -

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