Website popularity has long been measured by the number of individual pages loaded by surfers. However, with the adoption of Ajax, which refreshes content without reloading entire pages, and the growing popularity of streaming video, companies need to find a more accurate yardstick for advertisers to use in deciding where to put their dollars. To that end, Nielsen//NetRatings, an Internet media and market research company, announced today it will put less emphasis on page views in favor of total time spent on a site.
Read more: techspot.com
