Coco-Cola holds place as the world's No. 1 most valuable brand name, but search engine has the momentum
Coca-Cola Co. and Microsoft Corp. are still the most valuable brand names on the planet, but for the second year in a row, Google Inc. was deemed to be the fastest growing, according to the annual Interbrand rankings of the 100 Best Global Brands.
It took two years for the California-based Internet search firm to break its way into the Top 20, improving its brand value to $17.8-billion, up 44 per cent this year. The value is intended to measure how much a brand is likely to earn for the company in the future. Interbrand uses analysts' projections, financial documents and its own analysis to reach the value.
Full article: theglobeandmail.com
