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AOL up, Google down? Not so fast

While it wasn't exactly the lead story on the nightly news, a new way of measuring website popularity startled the Web punditry earlier this week when it put long-suffering AOL in the top spot.

You read that right: that's above Google, MySpace, MSN and any other website you'd expect to be doing reasonably well.

Crazy, you say? You're not the only one.

Here's how it happened: Nielsen/NetRatings modified its website popularity gauge, adding time spent to its unique-audience metric. Using a new "total-minutes" calculation, Nielsen/NetRatings said AOL was the No. 1 site in the U.S. in May, followed by Yahoo; MSN/Windows Live; Fox Interactive, which owns MySpace.com; Google; eBay; Microsoft; Electronic Arts; Apple and YouTube, which is owned by Google.

Full article: usatoday.com Posted by Picasa

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AOL up, Google down? Not so fast - Monday, July 16, 2007 -

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