SO JERRY YANG is no longer just the chief Yahoo, whatever that means. Terry Semel has vacated Yahoo's CEO office and Jerry Yang has set up shop there. At the same time, Sue Decker has stepped into the president's role. While Terry Semel's departure didn't come as a great surprise to anyone in the search space, Jerry Yang's appointment as CEO did raise a few eyebrows. In retrospect, the move seems to make a lot of sense but in the numerous conversations I've had on this topic in the last few weeks, no one mentioned Yang's name as Yahoo's possible savior. With this move will come the inevitable speculation about how this will bolster Yahoo's chances of competing against Google. Just last week I was interviewed by Bloomberg TV and was asked about that very topic. At that time I mentioned that the biggest difference between the two was the lack of corporate focus at Yahoo and the fact that focus, at least on the search side, has never been an issue for Google.

Full article: mediapost.com 

Labels: Jerry Yang, Larry Page, Sergey Brin, Yahoo