With its empire expanding, the search giant can have an unprecedented breadth of knowledge about you. Can we trust it with so much data?
From search to e-mail, from calendars to spreadsheets and text documents, more and more of what PC users read and create flows through one firm: Google.
Google's pending purchase of online advertising giant DoubleClick (the deal awaited Federal Trade Commission approval as we went to press) will give it access to yet more information: the Web browsing histories collected by millions of DoubleClick cookies. Combine that data with what Google already knows through its homegrown services--Google Apps, Gmail, Google Calendar, Google Maps, Google Desktop, and many others--and the company has the potential to know more about you than any one entity ever has.
Full article: washingtonpost.com
Labels: apps, data, docs, DoubleClick, giant, mail, Maps, search