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Is Google Too Big?

With its empire expanding, the search giant can have an unprecedented breadth of knowledge about you. Can we trust it with so much data?

From search to e-mail, from calendars to spreadsheets and text documents, more and more of what PC users read and create flows through one firm: Google.

Google's pending purchase of online advertising giant DoubleClick (the deal awaited Federal Trade Commission approval as we went to press) will give it access to yet more information: the Web browsing histories collected by millions of DoubleClick cookies. Combine that data with what Google already knows through its homegrown services--Google Apps, Gmail, Google Calendar, Google Maps, Google Desktop, and many others--and the company has the potential to know more about you than any one entity ever has.

Full article: washingtonpost.com Posted by Picasa

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Is Google Too Big? - Tuesday, June 19, 2007 -

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