It didn't take too long for Google to put YouTube to work.

A white-label version of the recently acquired video-sharing platform figured prominently in British Sky Broadcasting plans to provide a Sky-branded version of Google's search, advertising, communications and video products to its broadband customers.

In what the companies called a "wide-ranging set of multi-year agreements" in a statement, Google will also provide search across all of Sky's Web properties. Google and Sky said they would share revenue generated by sponsored links.

The Sky-branded version of YouTube will, like its American counterpart, allow users to edit, upload and share their own video content. Users will also be able to upload and download videos from their mobile devices.

The deal marks the first time Google has licensed its video-sharing platform to a third party. But the Mountain View, Calif., company frequently partners with third parties who want to re-brand its suite of applications at the cost of shared advertising revenue.

Full article: internetnews.com