Search giant integrating VoIP adverts with Skype

Google has teamed up with eBay to provide click-to-call adverts that work with Skype and Google Talk.

The two companies will develop a system that allows users to click a link in an advert to initiate a voice call with participating eBay merchants or Google advertisers over eBay-owned Skype or Google Talk.

Skype will bundle the Google Toolbar with future downloads and in return get a custom button on the browser add-on.

As part of the agreement, Google will also become the exclusive text-based advertising provider for eBay outside the US.

Read more: vnunet.com