ONLINE video search service blinkx has taken on Google, launching a video advertising platform last week to challenge the one released by the internet giant one day earlier.

The blinkx AdHoc platform lets people embed ad-laced videos in their websites and then share in advertising revenues in the same way that Google's AdSense video units work.

Blinkx promises website operators half the money taken from advertising, but Google has not disclosed the percentage of revenues going to publishers.

Although Google provides the advertising option only with video from YouTube, which it bought last year in a $US1.65 billion stock deal, blinkx offers content from varied sources, including YouTube and DailyMotion.

Read more: australianit.news.com.au 

Labels: advertising, Blinkx, service, video, youtube