A fresh look at Yahoo's search results Thursday by Hitwise Intelligence raises the question of whether Yahoo could survive just fine without its search engine.
Such a question is rather important to Yahoo investors, given the Internet search pioneer has given a cold shoulder to Microsoft, which has previously expressed interest in buying Yahoo's search assets. Yahoo, however, rebuffed the offer, noting in its investor presentation that selling its search assets, including its algorithmic search, would:
Jeopardize the Yahoo user experience and make it difficult for Yahoo to maintain search and display volume.
But Heather Hopkins, vice president of research for Hitwise, noted in her blog that Yahoo's valuable sites would not necessarily fair poorly without Yahoo's search engine.
Full story: news.cnet.com
