Yahoo Inc. on Monday announced a new "Smart Ads" feature for its HotJobs board, along with a company profile feature that showcases employment brands using rich media and company-specific content.
Sunnyvale, Calif.-based Yahoo (NASDAQ: YHOO) said the features are designed to help recruitment advertisers meet their hiring and branding objectives by delivering more relevant job listings to candidates.
"Recruiters can leverage Yahoo's innovations in targeting -- behavioral targeting, contextual targeting, career interest, location, and HotJobs' R.E.A.L. search ranking system -- to find the right candidates," the company said.
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