A set of policy position documents reportedly authored by Microsoft made the case that Google could use DoubleClick's advertising network to peer into competitors' traffic -- a position the FTC apparently rejected last week.
Last week, The New York Times blogger Louise Story released copies of a series of documents reportedly shared between Microsoft and US Federal Trade Commission members prior to their decision on the Google + DoubleClick merger. The documents reveal that Microsoft was willing to characterize its own competitive position in the Internet advertising market, both before and after a merger took place, as tenuous and perhaps even unsustainable, in order to distinguish itself against what it described to be a larger, perhaps predatory, competitor.
Full story: betanews.com
Labels: ads, advertising, DoubleClick, microsoft
