YouTube’s top marketing exec Suzie Reider is fond of extolling the real “conversations” that YouTube hosted videos spark amongst YouTubers, warning prospective marketers not to “mess up” the “authentic” YouTube community.
Why then does Google not wish to spark authentic conversation around its own videos that it posts to YouTube?
Google proudly promotes its “Authors @ Google” program bringing “authors of all stripes to Google for informal talks centering on their recently published books.”
Moreover, Google shares “these remarkable conversations with the world outside the Googleplex via YouTube.”
Full story: blogs.zdnet.com
