NEW YORK Google has continued its quest to move its automated ad platform into all forms of media through a deal with EchoStar allowing advertisers to buy, sell and measure ads on the latter's Dish Network satellite TV service.
The Internet giant said it is working with EchoStar to show spots from advertisers like Intel and 1-800 Flowers.com to Dish's 12 million subscribers. The network becomes the first sizable seller of TV ads to let Google access its inventory. Google and EchoStar will split the revenue from the auction-based sales.
Full article: ADWEEK
