Call it phase two. Google first launched its personalized home page for users almost two years ago. Today, the search giant is adding to the personalization options with its first set of "dynamic themes."

The six themes, or "skins," are the first of many Google plans to release. "Beach, City," "Sweet Dreams," "Teahouse," "Seasonal Scape," and "Bus Stop" are the themes being released today. Google calls them "dynamic" because the themes are not a static one-off that only the user can change; rather Google itself pushes out the changes based on certain algorithmic and other factors throughout the day.

To get a theme added to your Google home page, you have to register with your zip code. Google uses that little bit of location information. In one example, the Bus Stop theme shows people waiting at a bus stop and a gentleman's toupee is seen blowing off his head. This is directly tied to a weather report (windy in this case) for that zip code.

Google said it researched how other sites added themes and thinks its dynamic approach adds unique value.

Full article: internetnews.com