Perhaps looking to adopt Howard Stern's (self-proclaimed) "King of all media" title, Google has entered another business: gaming. Red Herring reports that Google and Adscape Media have formalized a small, $23 million deal that will see the in-game advertiser become the latest chunk of the Google monolith.

The deal has been rumored for some time—we covered it weeks ago—but it still is not complete. Neither company is yet commenting on the reports, and nothing has been publicly announced.

Full story: Ars Technica