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Google on the Future of Online Video


In an extremely revealing interview published this morning by The Hollywood Reporter, Google's vice president for content partnerships, David Eun, conceded to reporter Andrew Wallenstein that his company is just as mystified as the rest of the world with regard to the evolution of online media.

Despite his company having agreed to spend over one and three quarter billion dollars to acquire YouTube, Eun notes that analysts have not been able to come to a consensus over the size and breadth of the online video marketplace.

When asked a question regarding Google's being regarded as a kind of "frenemy" - a company that could become a partner and a competitor to content providers simultaneously - and whether Google's own size is part of the problem, Eun answered Wallenstein's question along with a few others he may not have asked: "I think it's because frankly we don't know exactly how the online video space is going to go," Eun said. "It's still very, very early and the entire market is, depending on which analyst you use, is a $200 million market, which is still very, very small. So because we don't have a lot of data, there's a lot of questions out there.

Full article: BetaNews Posted by Picasa
Google on the Future of Online Video - Friday, January 19, 2007 -

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