Google bought European Internet mapping company Endoxon today, characterizing the move as part of its effort to improve Google Maps and Google Earth in European markets.

Prior to the acquisition, the Lucerne, Switzerland-based Endoxon provided Internet mapping solutions, mobile services, data processing, cartography and direct marketing products.

The acquisition covers only Endoxon's Internet, mapping and data processing business units. Google said it will continue to service Endoxon's current customers or make arrangements to meet the company's needs, but will discontinue selling its products and services to new customers.

"We're very excited about the company's innovative mapping technology and the high quality of its engineers," Google spokesperson Megan Quinn told internetnews.com.

Full article: internetnews.com