Google will hold special auctions to sell ad space in 28 magazines as part of a plan to expand its venture into print advertising. Advertisers would be able to bid for quarter, half, and full-page ads within several popular magazines, including Martha Stewart Living, Car and Driver, and Computerworld among others.

The Mountain View, Calif., company is looking into ways of expanding its hugely successful online advertising business into more lucrative businesses of print, radio, and television advertising. This plan is only a small part of realizing that goal.


Full article: BetaNews