Google on Wednesday will begin to offer people custom accounts to search over their personal query history, in a move to outdo rivals and endear Web surfers.

The search king will unveil My Search History, another of its experimental services that takes a page from long-standing "My" programs from Yahoo, Microsoft's MSN and others. However, unlike typical personal portal services, such as customized stocks and headlines, Google's feature will focus exclusively on archiving personal search histories for later recall.

"We have a relationship with our users, and extending the depth of that relationship to provide more information" will be beneficial to them, said Alan Eustace, a vice president of engineering at Google.

The company's search history feature lags those of many rivals, including Yahoo, Ask Jeeves and Amazon.com's A9.com. Analysts say that has been a previous weakness for the No. 1 search provider in a heated race to innovate. Google has offered a similar history feature for its downloadable desktop software, but this is a first for Web access.

Read full story: ZDNet News


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