Google released on Tuesday a free tool that allows businesses to add or update business listing information, such as operating hours and addresses, that appears within its local search results.

Google, the leader in the Web search sector, said its new Local Business Center tool is available to U.S. businesses, including those that do not operate an Internet site, potentially expanding the reach of its service.

Search providers aim to have consumers use local search to find nearby restaurants, stores or service providers, like dry cleaners or plumbers.

Local search is currently one of the most competitive markets in the booming Internet search industry as providers eye potential profits from search advertising.

Read full story: Reuters