Urchin Software joins the Googleplex

Google said on Monday that it had agreed to acquire Urchin Software
, a web analytics company, for undisclosed terms. Urchin, which is based in San Diego, is a software company serving website owners and marketers, helping them to understand how customers use websites and track marketing performance.


Urchin's software is available as a hosted service, a software product and through large web hosting providers, said Google, which is based in Mountain View, California. These products are used by thousands of popular sites on the internet. Read full story: silicon.com