Google is reportedly entering the DoubleClick sweepstakes in an effort to keep Microsoft from buying the ad network. It is almost as if Google is playing the how-annoying-can-we-be-to-Microsoft game.
The Wall Street Journal (subscription required) reported that Google is now interested in DoubleClick (see Techmeme discussion.) Sure, Google could build its own DoubleClick-ish network, but why not just buy it for a few billion if only to annoy Microsoft. After all, Google paid $1.65 billion for YouTube, which had nearly zilch for revenue. Google could surely pay the $2 billion DoubleClick's owners want for something that resembles a real business.
Full article: ZDNet Blogs
